Energy BBDO awarded multi-year contract for $105 million
The Illinois Lottery announced today that it has awarded Energy BBDO its $105 million general market advertising contract.
Energy BBDO, along with Omnicom partners OMD and The Integer Group, will assist Lottery with strategic planning, media planning and buying, creative development and production, promotion, Web development and other marketing communication endeavors.
The Illinois Department of Revenue put out a request for proposals in September 2008 for the Lottery contract. A committee of eight people evaluated 13 written proposals and through a scoring process determined that six agencies would progress to the technical presentation. Three of those agencies proceeded on to the strategic and creative presentation phase. Energy BBDO was one of the three local agency finalists selected by Lottery representatives in December 2008. The two other competitors for the bid were Marc USA and JWT.
According to Sarah Cummins, marketing director for the Lottery, it was a tight competition between three highly-qualified finalists. "Each agency brought innovative ideas to the table, but we found Energy BBDO to be best-suited for the Lottery's needs. We made the decision based on the team's enthusiasm, excellent chemistry, strong leadership, and ability to reach out to Illinoisans in new and creative ways," she said. "We congratulate Energy BBDO and look forward to working with the agency on new and innovative approaches to promote the Lottery."
The awarded contract has an initial term of two years, with two one-year renewals possible.
About the Illinois Lottery
Founded in 1974, the Illinois Lottery is a state agency with annual sales over $2 billion. Since its inception, the Lottery has contributed more than $14 billion to the state Common School Fund to assist K-12 public schools. Players must be at least 18 years old. For more information on the Illinois Lottery please visit our Web site at http://www.illinoislottery.com.
About Energy BBDO
Energy BBDO is part of BBDO Worldwide, the most awarded agency network in the world. Every day, thousands of BBDOers in 287 offices in 79 countries work job by job, client by client, to create and deliver the world's most compelling commercial content. This year, BBDO was named Network of the Year at Cannes, winner of The Gunn Report as the world's most awarded agency network, winner of The Big Won as the most awarded global agency network across every marketing communications discipline, and Advertising Network of the Year by Campaign magazine. Encouragingly, for the future, it is also Network of the Year in the 8th Annual Young Guns Awards, which recognize the work of young and emerging creatives.
Contact: Madonna Duncan (312) 255-3142 (office)
(773) 960-5829 (cell)
Laura Lehmann (312) 475-5901 (office)
(773) 226-2392 (cell)
SOURCE Illinois Lottery
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